Shaggy and his team (Rayvon, Red Fox und Shaun Pizzonia) formed Ranch Entertainment in early 2011, after departing Big Yard Music Group.
"The Ranch" is Shaggy´s former private house in the surroundings of New York. In an early interview he said, it was a mistake to built a studio in the cellar of the own house- because you´re working at home then. After a short period of time, he bought a new house in Miami and from that point on he used his former private house as a studio. At the time, he lived in this house, he called it "The Ranch". Now this name is the eponym for his new label.
In addition to Shaggy, Ranch Entertainment’s world-renowned artist roster includes Rayvon and Red Fox. With fusion as their formula, they routinely collaborate with a variety of artists including Tarrus Riley, J Boog, Gyptian, Alaine, Laza Morgan and Assassin. Their impressive international collaborators include Ne-Yo, Eve, Kat DeLuna, Joe and Mario Wynans, to name a few.
You can find Ranch-merch in the online-Fanshop. Check out the catalogue here on this page!
If you want to visit the Ranch: New York, PO Box 1060, Valley Stream, NY 11580
In spring 2021, Shaggy sold the building and built 2 new studios next to his villa in Miami, which was also newly acquired at the same time. Impressions of it below.