Shaggy and Austria

I 'm from Austria, so it is only logical that I was searching for a connection of Shaggy to my homecountry. However, I did not have to seek- because: There was indeed the UEFA Euro 2008 - hosted from Austria and Switzerland! And Shaggy sang the Mascots song "Feel the rush"! The song reached # 2 on the charts and clawing as catchy in people's minds firmly .

Shaggy has shot the video for the song in Austria. Locations were the airport Klagenfurt, the lake "Wörthersee" near Pörtschach, a farm in the area as well as the EM stadium Klagenfurt. Next to Shaggy as a supernumerary, the hobby farmer and classic car fan Gustav Reicht can be seen in the video. He droves his own "Steyr" tractor from 1952 within the video.

Shaggy even warmed up during the breaks with hot cider and after the shoot he went to the tavern "Brock Hof" where he was served fried chicken, desired of him. According "Kärnten Werbung" they also offered him fish, but Shaggy does not like freshwater fish.

And there is still another relation between Shaggy and Austria, and again the connecting theme is football: For the UEFA Euro 2012, held by Poland and Ukraine, Shaggy did a song together with one of the most famous singers of Austria, Leo Aberer. The song is called "Football is my life" and was successful in several European countries, such as Spain, where the song held six weeks at number 1. The producer, Carinthian Christian Cesar, was awarded a gold disc. 

Leo Aberer met Shaggy at the "Seefesttage 2009" in Carinthia. There, Aberer went over to Shaggy within the backstage area, and has laid him an acoustic reggae-rap. Shaggy was so excited that he ran to wrest the promise to do a song togehter with Aberer. Three years later, they did "Football is my life"! And another 2 years later, in 2014, Aberer and Shaggy coloborated again-  for the Football World Cup in Brazil in 2014 with the song "Football minha vida". 


Sponsoring of music videos

Shaggy looks back on the incredible figure of more than 100 music videos. Of course, it is helpful to ask sponsors to improve the budget a little. Some prominent examples are listed here.

On the one hand Red Bull should be mentioned. Red Bull took over the sponsorship for the "Love mi Jamaica" video. In the film, the brand gets a 2 second sequence, which you can see in the photo below. Much more effective advertising than the 2 seconds in the video sequence is likely the text line "Party do up, and red bull and rum", which retrieves the brand again and again in memory.

On the other hand, Fiat has to be mentioned. Shaggy has good connections to the company- evidence for this is a photo, showing him with Olivier Francois, Chief Marketing Officer, Chrysler Group and Head of Fiat Brand (2nd pic from l). Fiat took over the sponsorship for the 3 Videos: 'If U slip U slide' with Melissa Musique (3rd + 4th pic from l.), 'Gotta get back my baby' together with Sting (2nd from r.) and 'Just one lifetime' again with Sting (right side). As a compensation, Fiat cars are shown in all of them. Here are some impressions:

Hot Shot Band

....and if Shaggy wants to enter the stage, no one can stop him. In 30 years of his carreer and over 1000 concerts, for which he was booked, he only could´t  attend 3 of them. This wasn´t under his control. In all 3 cases, his flights were cancelt and there was no other flight to do it on time.   

Even when he´s sick, he does the gig. Instead of laying in bed he attends a MD. In social networks, he commented on this with a lapidary #NoOneWillOutWorkMe.

In case of not beeing there on time, he apologizes to his fans. The last time, this happens was at the Africa-Caribbean International Festival of Life Chicago back in 2010.


On November 5, 2019, a top-class spectacle was staged: The US broadcaster ABC networks aired the Disney classic "Arielle, the little mermaid" as a live musical. Breathtaking costumes, opulent backdrops, short sequences of the original movie and big names as actors were the key data of this event. The roles were played by Shaggy, John Stamos, Graham Phillips, Queen Latifah or Auli'i Cravalho. As a bonus, Shaggy composed the title track "Under the sea" as well as "Kiss the girl".


Casting Shows

Shaggy always has had touch points with casting shows. The biggest involvement in this context so far has been his participation as coach for the All-Star Duets at American Idol, one of the largest casting shows in the world, sometimes with up to 30 million viewers.

In 2018 he participated 'The Voice of France' as coach together with Sting. 

Valentines day

Exclusive for the Ladies- written by Shaggy himself!

Shaggy´s top 10 things Ladies should do for their man on Valentines Day!

  1. Cook a good meal, something he likes
  2. Ladies wear lingerie while cooking!
  3. Set a bath with some sort of aroma therapy scent, something coconut to get that island vibe going
  4. Very important! Shut down your phone, it's Valentine's Day your allowed to.
  5. Put on a old school movie like Ghost, something romantic (No porn) break out the camera and make your own porn
  6. Don't forget to erase the tape / hard drive etc. (Refer back to #6)
  7. Ladies, now would be a good time to break out a gift .. Something your dude might really want jewelry / watch / Jordan's or couple months prepaid on his rent (if you got that broke dude)
  8. buy Shaggy's new single ?#?INEEDYOURLOVE?
  9. Ladies, serenade you man by singing Shaggy's #INEEDYOURLOVE
  10. Enjoy a bottle of ?#?CocoYac? AKA turn up juice, before you do the dirty!

Fitting to these 10 golden rules here are some perfect Pick-up lines for today's man by Mr. Lover Lover himself - so if it does not work then... :-)

Anyone who wants his sweetheart to be "Shaggy´s Angel" for Valentine's Day will find the matching outfits on www.raetownapparel.com . Suitable designs are also available for da fellas!!!!

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Holi is an Indian spring festival. The "festival of colors" will take at least two, in some parts of India up to ten days. As Holi, the festival is mainly known in northern India and in Nepal, in other parts it is known by other names, such as "Phagwah" or in Bengal as "Dol Yatra". In the south they call it "Kamadahana".

Outside of India, especially in the English-speaking parts of the world, this festival is known under the name "Pandemonium".


In 2013 Shaggy decided to bring together with his friend Machel Montano, this festival to Jamaica. His intention is to bring the joy of life closer to the Jamaicans and make them forget about everyday life for a few hours .

Like everything Shaggy attacks, this plan also was a gigantic success. People were thrilled and 2015 it was now already in the 3nd edition, with many more visitors and sponsors.

da funny side a shaggy

Shaggy was on the late night show of Jimmy Fallon and the proudly present: "Shaggy off!" - Much fun!


Shaggy and Sting - a true friendship! Much fun :-) 


Another example: Shaggy is part of a clip from the Internet-comedian Arron Crascall. Codeword: "It wasn´t me"! Have fun! 


A huge hit in the US is "Carpool Karaoke" with James Corden. As part of the program, he drives celebrities around in a car. Fun conversations paired with vocal performances are part of the show. As part of the 60th Grammy Awards in February 2018, a special issue with Shaggy was aired- not in a car but in the New York subway.



Jamaica is, measured by the size of the country , undoubtedly one of the most musical places on earth. Due to the high density of artists it always comes back to mergers of several artists to alliances or collectives , especially at the beginning of their careers. Also Shaggy was at the beginning of his career in the early 90's for a long time member his co-founded alliance called " Ruff entry crew". Other members are Red Fox, Bajja Jedd , Nikey fungus, Screechie Dan, Mikey Jarett and Mr Easy. The members of this association have become more or less successful over the years, and use this collective therefore more or less intensive. Shaggy, Red Fox or Screechie Dan have never officially parted, but performances within the collective are more than scarce. At the moment, mainly Mr. Easy operates under the name "Ruff entry crew".

In addition to the "Ruff entry crew" and countless other combinations mainly two, due to partly high-profile members, are worth mentioning: " The Alliance" and " Gully squad".Members of "The Alliance", founded by Bounty Killer in 2003, are Daddi Barnz ( sponsor) , Aidonia , Anarchy , Angel Doolas , Assailant , Badd Cash , Boom Steppa , Bridgez , Elephant Man , Flawless , Future Fambo , Fuze , Gabrille , Galdiez , Ishawna , Iyara , Jeru The Damaja , Jinyus , Kiprich , K - Queens, Lando , Mario " Sniper" Wyzard , Marlon Binns , Muskilla , Nitty Kutchie , Nymron , Predator , Prince Pin , Ryval , Sakidie and Wayne Marshall.

Members of " Gully squad" which is also called " Gully Side" are in addition to the founder Mavado still Biggy , Bones , Chase Cross, Dj Frass , Flexxx , Kibaki , Knockas , Krymist , Natural , Ras Burro , Safhya , Savage, Slimmaz and Stacious.