Shaggy is a frequently booked advertising testemonial. The beginning was back in 1995 as he did the commercial for Levi Straus.
Shaggy was not seen in the spot personally, but the ad was deposited with his boomtune "Boombastic". The start of his worldwide career. Back in 2002, McDonalds Netherland put a free Shaggy Mini CD with 2 songs and a Making of the Video "Angel" to every McMenu. In 2008 he did a spot for Pepsi, in which he has a cameo appearance but he didn´t sing. The track in the background was sung by Tessanne Chin´s sister Tami Chynn. In 2009 Ferrero choose Shaggy as the ambassador for his chocolate stick "Kinder Maxi King". The song "Fly high" ran in the back. In 2012 the Italian watch-manufacturer "3H Italia" booked Shaggy for a campaign and also in 2012 he did a commercial for the british label FCUK with a song, especially composed for this ad. Also GAP booked him for a campaign in the early 2000´s. Since 01.01.2020 Shaggy is "Chief Caribbean Officer" for Virgin for the island of Antigua.